盧昱蓉(助理教授)

*111學年度第 2 學期

‧品牌管理(Brand Management) / 日間部經管三甲乙丙
‧行銷研究 (Marketing Research) /進修部經管三甲
‧數位行銷 (Digital Marketing) / 日間部經管碩二甲(全英文授課)

*111學年度第 1 學期

‧行銷管理(Marketing Management) / 日間部經管二甲、二丙、進修部經管二甲
‧服務業行銷議題研討 (Discussion on the Marketing of Service Industry) /經管碩二甲(全英文授課)

*110學年度第 2 學期

‧服務業行銷(Services Marketing) / 日間部經管三甲乙丙
‧行銷研究 (Marketing Research) /進修部經管三甲
‧數位行銷 (Digital Marketing) / 日間部經管碩二甲

*學 歷:

博士:University of South Dakota 商業教育博士
碩士:Azusa Pacific University 企業管理 碩士
學士:Azusa Pacific University 企業管理 學士

*經 歷:

* 中原大學 國際經營與貿易學系 國際商碩碩士學程 副教授
* 中原大學 國際經營與貿易學系 助理教授
* Advances in Hospitality and Tourism Research 國際期刊 ESCI 客座主編

*專長:

* 網路行銷與電子商務
* 消費者行為
* 觀光

*期刊論文:

年度期刊論文
110Carol Yirong. Lu, David Dean, Dwi Suhartanto, Ananda Sabil Hussein, Suwatno,Lusianus Kusdibyo, Brendan T. Chen & Arie Indra Gunawan (2021, Jun).Predicting Tourist Loyalty toward Cultural Creative Attractions the ModeratingRole of Demographic Factors. Journal of Quality Assurance in Hospitality &Tourism(ESCI), 22(3)293-311. (Scopus). 本人為第一作者.
110Suhartanto, D., Dean, D., Wibisono, N., Lu, Carol Yirong, & Amin, H (2021,
Jun). Millennial loyalty in Halal tourism: a destination-based analysis. Current
Issues in Tourism (SSCI), published online. DOI: 10.1080/13683500.2021.1924635
110Chen, B.T., Lu, Carol.Yirong*., Chang, M.C., & Lin, C.Y. (2021, May). Motives
for internships-airline ground crew as an example, Journal of Teaching in
Travel & Tourism (SCOPUS), 21(1), 19 - 42. (Scopus). 本人為通訊作者.
110Yussaivi, Ambia & Lu, Carol Yirong & Syarief, Moch & Suhartanto, Dwi. (2021,
Jan). The Use of Contemporary Mobile Banking Service in Islamic Banks:
Perspective of Young Customers, International Journal of Applied Business
Research, 3, (1), 39–53.
109Carol Yirong. Lu, Michael Marek, I Cheng Pai (2020, Jul). An Exploratory Studyon Consumer Purchase Behavior From Live Webcasting E-Commerce.
International Journal of Online Marketing (ESCI, SCOPUS), 10(3), 1-20.
(Scopus). 本人為第一作者、通訊作者.
107Suhartanto D., Lu, Carol Yirong., Hussein, A.S., and Chen, B.T (2018, Dec).
Scrutinizing Shopper and Retailer Perception on Shopping Destination Image.
Advances in Hospitality and Tourism Research (ESCI, SCOPUS), 6(2), 169-187.
106Lu, C.C, Chi,G.Q, Lu, Carol Yirong* (2017, Jul). Sensation seeking, message
sensation value, and destinations: A Cross-Cultural Comparison. Journal of
Hospitality Tourism & Research (SSCI), 41(3),357-383. (SSCI). 本人為通訊作者.
105Lu, Carol Yirong; Yeh, W.J; Chen B.T (2016, Jan). The Study of International
Students’ Behavior Intention for Leisure Participation: Using Perceived Risk as
Moderator. Journal of Quality Assurance in Hospitality & Tourism (SCOPUS),
17(2)224-236. (Scopus). 本人為第一作者.
105Lu,C.C, Gursoy, D., Lu, Carol Yirong* (2016, Jan). Antecedents and Outcomes
of Consumers' Confusion. Annals of Tourism Research (SSCI), 57,76-93. (SSCI). 本人為通訊作者.
104Lu, C.C., Gursoy, D, Lu, Carol Yirong∗. (2015, Sep). Authenticity perceptions,
brand equity and brand choice intention:The case of ethnic restaurants.
International Journal of Hospitality Management (SSCI), 50, 36-46. (SSCI).
MOST 103-2410-H-033-033. 本人為通訊作者.
104Carol Yirong Lu; Celine Berchoux; Michael Marek; Brendan T. Chen (2015,
May). Service quality and customer satisfaction: Qualitative research
implications for luxury hotel. International Journal of Culture, Tourism
Hospitality Research (SCOPUS), 9(2),168- 182. (Scopus). 本人為第一作者.
103Kuo,C.M, Yuo,S.H., Lu, Carol Yirong* (2014, Jan). Integration of the Kano andQFD model in health food development: using black beans as examples.
QUALITY & QUANTITY (SSCI), 48(1), 225-242. (SSCI). 本人為通訊作

*研討會論文:

年度研討會論文
1081. Carol Yirong Lu; Tinh Quan Tang (2019, Aug). The Impact of Experiential Authenticity on Tourists' Revisit Intention. 9th Advances in Hospitality and Tourism Marketing and Management (AHTMM), Porthmouth, UK. 本人為第一作者、通訊作者
1072. Lu, Y. C ,& I-Cheng Pai (2018, Jun). A Study of Purchase Behavior from Facebook Live Platform :A Means-End Chain Approach. Advance in Hospitality and Tourism Marketing and Management (AHTMM) conference ,泰國曼谷.本人為第一作者、通訊作者.
1073. Lu, Y. C ,& Rosa Susana Pebe Perez (2018, Jun). The Study of the Human Resource Environment and Opportunities for Improvement within the Hospitality Industry. Advance in Hospitality and Tourism Marketing and
Management (AHTMM) conference, 泰國曼谷.本人為第一作者、通訊作者.
1054. Lu, C. Y., Hsu, Y. J (2016, Jul). The effects of advertising value and brand
attitude on consumer purchase intention-brand familiarity as a moderator. 2016 , 6th ahtmm conference, 大陸廣州.本人為第一作者、通訊作者.

*專書:

年度專書

*科技部計劃*:

擔任職務計畫名稱執行期間委託單位參與人員
計畫主持人代言人個性、目的地知覺意象對遊客旅遊意願的影響-以個性一致性為干擾變數110/08/01~111/07/31科技部
計畫主持人從真實性、記憶的印象到忠誠度:以台灣慢遊為個案109/08/01~110/07/31科技部
計畫主持人台灣目的地忠誠度構成結構之實證研究108/08/01~109/07/31科技部
計畫主持人以人格特質,懷舊,知覺風險為干擾變數107/08/01~108/07/31科技部

*科技部大專生研究計畫:

擔任職務計畫名稱執行期間委託單位參與人員

*產學合作計畫:

擔任職務計畫名稱執行時間委託單位

*學生專題與論文指導:

學年度題目類型指導學生
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