吳志正(教授)

*110 學年度第 1 學期

‧行銷管理 ( Marketing Management ) / 日間部經管二丙
‧管理個案分析 ( Management Case Analysis ) / 日間部經管三甲乙丙

*109 學年度第 2 學期

‧消費者行為 ( Consumer Behavior ) / 日間部經管二甲乙丙
‧品牌管理 ( Brand Management ) / 日間部經管三甲乙丙

*109 學年度第 1 學期

‧行銷管理 ( Marketing Management ) / 日間部經管二甲
‧管理個案分析 ( Management Case Analysis ) / 日間部經管三甲乙丙

*108 學年度第 2 學期

‧消費者行為 ( Consumer Behavior ) / 日間部經管二甲乙丙
‧品牌管理 ( Brand Management ) / 日間部經管三甲乙丙
‧消費者行為分析 ( Consumer Behavior Analysis ) / 日間部經管碩一甲

*108 學年度第 1 學期

‧行銷管理 ( Marketing Management ) / 日間部經管二丙
‧管理個案分析 ( Management Case Analysis ) / 日間部經管三甲乙丙

*107 學年度第 2 學期

‧品牌管理 ( Brand Management ) / 日間部經管三甲乙丙
‧消費者行為分析 ( Consumer Behavior Analysis ) / 日間部經管碩一甲

*107 學年度第 1 學期

教授休假

*106 學年度第 2 學期

‧品牌管理 ( Brand Management ) / 日間部經管三甲乙丙
‧消費者行為分析 ( Consumer Behavior Analysis ) / 日間部經管碩一甲

*106 學年度第 1 學期

‧行銷管理 ( Marketing Management ) / 日間部經管二乙
‧顧客關係管理 ( Customer Relationship Management ) / 日間部經管碩一甲

*105 學年度第 2 學期

‧品牌管理 ( Brand Management ) / 日間部經管四甲乙丙

*98 學年度第 2 學期

‧管理個案分析 ( MANAGEMENT CASE ANALYSIS ) / 四技三甲
‧消費者行為分析 ( CONSUMER BEHAVIOR ANALYSIS ) / 管碩一甲

*97 學年度第 2 學期

‧管理個案分析 ( MANAGEMENT CASE ANALYSIS ) / 四技三甲
‧消費者行為分析 / 管碩國際班一甲

*97 學年度第 1 學期

‧組織行爲 ( ORGANIZATIOMAL BEHAVIOR ) / 大學二甲
‧行銷管理 ( MARKETING MANAGEMENT ) / 四技二甲/夜大學三乙/管碩國際班一甲

*學 歷:

國立成功大學管理博士

*經 歷:

國立聯合大學管理學院院長
國立聯合大學經營管理學系教授
靜宜大學企業管理學系主任兼所長

*實務專長:

行銷管理、品牌管理、消費者行為、電子商務

*學術專長:

行銷學 ─ 消費者行為
行銷學 ─ 策略行銷(含行銷哲學、競爭、區隔、定位、環境議題)
行銷學 ─ 產品與品牌管理
行銷學 ─ 服務管理與行銷/非營利行銷/工業行銷
組織行為與理論 ─ 權力與政治

* 榮獲本系106年度研究績優獎
* 榮獲本系105年度產學合作績優獎
* 榮獲本系102學年度研究績優獎
* 榮獲本系101-2學期教學優良教師
* 2014年大學自我評鑑委員(2014/12/12)
* 2013年聯合大學經管系優良教師
* 2012年高教評鑑委員
* 2012年國科會大專校院獎勵特殊優秀人才
* 2011年國科會大專校院獎勵特殊優秀人才
* 2010年國科會大專校院獎勵特殊優秀人才
* 2009年國科會人文處複審委員
* 2008年麻省理工學院創業學程(MIT EDP)結業
* 2006年ACCUA香港浸會大學(Baptist University)講學
* 2005年ACCUA香港浸會大學(Baptist University)講學
* 2003年靜宜大學優良教師
* 1997年度國科會甲種獎助
* 1996年斐陶斐會員
* 1996年中華扶輪教育基金會獎學金
* 1995年「十大行銷人才」獎
* 1995年證管會優良著作佳作獎
* 1994年斐陶斐會員
* 1994年「富邦證券金融」獎學金
* 1994年「管科會優秀學生」獎學金
* 1993年宏碁公司全國碩、博士「龍騰論文獎」優等獎
* 1993年「管科會優秀學生」獎學金
* 1990年教育部與IBM 合辦「全國大專個案比賽」冠軍

*期刊論文:

年度期刊論文
110Jyh-Jeng Wu, Yueh-Mei Chen, Paul C. Talley, and Kuang-Ming Kuo, “Does Online Community Participation Contribute to Medication Adherence? An Empirical Study of Patients with Chronic Diseases”. International Journal of Environmental Research and Public Health, Vol.18, Issue, 10, 5100, 2021. (SSCI, Impact Factor: 3.390, Rank in PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH, Q1, 41/176)
110Jyh-Jeng Wu*, Haider A., Khan, Shu-Hua Chien, and Chi-Hsiang Wen, “Effect of Customization, Core Self-evaluation and Information Richness on Trust: Intelligent Agent as a Moderating Variable”, Asia Pacific Management Review. Accepted ,2021,(TSSCI, Emerging SCI & Scopus)
108Jyh Jeng Wu and Shu Hua Chien, “Impulsive purchase, approach- avoidance effect, emotional account influence in online-to-offline services”, Journal of Advances in Information Technology. Vol. 10, No. 2, 2019, pp. 35-40. (EI)
108Jyh Jeng Wu, Haider A., Khan, Shu Hua Chien, Yu-Peng Lee, “Impact of Emotional Support, Informational Support, and Norms of Reciprocity on Trust Towards the Medical Aesthetic Community: The Moderating Effect of Core Self-Evaluations”, Interactive Journal of Medical Research, Vol. 8, No. 1, 2019,pp. 1-12.
108吳志正、陳柔安、鄭情方、郭上瑜、林京霈,「醫美產業行銷模式探討」,管理資訊計算期刊,2019,第8卷,第1期,165-174頁。
107Shu-Hua Chien, Jyh-Jeng Wu*, Chien-Yuan Huang,““We made, we trust”: Coproduction and image congruence in the food-tourism factories”,Asia Pacific Management Review,2018,P.310-P.317
107Lien C. H., Jyh-Jeng Wu, M. K. Hsu, and S. W. Wang,,Positive moods and word-of-mouth in the banking industry: a moderated mediation model of perceived value and relational benefits,International Journal of Bank Marketing,2018/8,P.764-P.783
107Jyh-Jeng Wu*, Junne-Ning Hwang, Sharkhuu Oyundelger, Ochir Tsogt ,Shopping at online and off-line? Complementary service quality and Image Congruence,Asia Pacific Management Review,2018/2,P.30-P.36
106Lien C. H., Jyh-Jeng Wu, , and Wang , “Positive moods and word-of-mouth in the banking industry: a moderated mediation model of perceived value and relational benefits”, International Journal of Bank Marketing, (Accepted) (SSCI)
106Jyh-Jeng Wu*, Junne-Ning Hwang, Sharkhuu Oyundelger, Ochir Tsogt “Shopping at online and off-line? Complementary service quality and Image Congruence”, Asia Pacific Management Review. (Accepted) (TSSCI)
106Lee, C. H. and Jyh Jeng Wu*, (2017) "Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase", Industrial Management & Data Systems, Vol. 117 Issue: 10, pp.2452-2467. (SCI, impact factor: 2.205)
106Lien C. H., Jyh-Jeng Wu*, Shu-Hua Chien, and Chueh-Yi Lee, “Anxious Attachment, Relational Embeddedness, Trust, Co-production, and Performance: An Empirical Study in Online Business-to-Business Relationships”, Telematics and Informatics, Vol. 34, No. 8, 2017, pp. 1514-1523. (SSCI, impact factor: 3.398, Rank in Information Science, 10/85)
106Jyh-Jeng Wu*, Shu-Hua Chien, and Kang-Ping Liu, “Why should I pay? Exploring the determinants influencing smartphone users’ intentions to download paid App”, Telematics and Informatics, Vol. 34, No. 5, 2017, pp. 645-654. (SSCI, impact factor: 3.398, Rank in Information Science, 10/85)
106Jyh-Jeng Wu, Junne-Ning Hwang, Sharkhuu Oyundelger, Ochir Tsogt (2017), "Shopping at online and off-line? Complementary service quality and Image Congruence," Asia Pacific Management Review. (Accepted) , (TSSCI ).
105Ying-Hueih Chen, Jyh-Jeng Wu, and Chien, Shu-hua (2016), "Impact of initial trust, involvement, and mood on trusting belief – Evidence from the financial industry in Taiwan," Journal of Service Theory and Practice , 26(1), 91-108. (SSCI ).
105Jyh-Jeng Wu, Ying-Hueih Chen, and Chien, Shu-hua, Wei-Kuang Wu, (2016), "An Attachment Relationship Study of Trust and Trust Transfer," Journal of Service Theory and Practice , 26(5), 681-695. (SSCI ).
105Jyh-Jeng Wu, C. H. Lien, Chien, M. Mohiuddin, Chien, Shu-hua and Xin-Jiao Yang (2016), "The effects of smartphone users’ core self-evaluations and stickiness on intentions to download free social media apps," Journal of Decision Systems , 25(3), 263-272. (EI ).
103Lien C. H., J. J. Wu, Y. H. Chen and C. J. Wang, (2014), "Trust transfer and the effect of service quality on trust in the healthcare industry," Managing Service Quality , 24(4), 399-416. (SSCI ).
102Ying-Hueih Chen, J. J. Wu, and S. Chang, (2013), "Examining the Mediating Effect of Positive Moods on Trust Repair in E-Commerce," Internet Research (SSCI impact factor: 1.115) , 23(3), 355 - 371. (SSCI ).
102J. J. Wu, Chen, Y. H., and S. H. Chien, (2013), "Impulse Purchases and Trust: The Mediating Effect of Stickiness and Mental Budgeting Account.," Cyberpsychology, Behavior, and Social Networking , 16(10), 767-773. (SSCI ).
102Chien, Shu-hua, Ying-Hueih Chen and Jyh-Jeng Wu, (2013), "Building Online Transaction Trust Through a Two-Step Flow of Information Communication," Journal of Global Information Technology Management (JGITM), (SSCI, impact factor:0.917) , 16(4), 6-20. (SSCI ).
99Ho, S., Wu, J.-J., Chien, Y (2010), "The study of corporate governance and market orientation impact on new product preannouncement and withdraw," Asia Pacific Management Review , 15(1), 1-14. (TSSCI ).
99Wu, J.-J., Chen, Y.-H. and Chung, Y.-S (2010), "Trust factors influencing virtual community members -a study of transaction communities," Journal of Business Research, , 63(9/10), 1025-1032. (SSCI國科會行銷重要期刊 ).
99J. J. Wu, and S. Wang (2010), "Exploring asymmetrical information transmission processes in online auctions," Internet Research(SCI) , 20(5), 495-508. (SSCI ).
99Chen, Y.-H., Chien, S.-H., Wu, J.-J., Tsai, P.-Y. (2010), "Influences of signals and experiences on trust and trusting behavior," Cyberpsychology, Behavior, and Social Networking , 13(5), 539-546. (SSCI ).
97Fang, S.-R., Wu, J.-J., Chang,Y.-S., Fang, S.-C. and Chao,P (2008), "Generating effective inter-organizational change: a relational approach," Industrial Marketing Management , 37(8), 977-991. (SSCI ).
97Wu, J.-J. and Tsang, S.-L (2008), "Factors affecting members' trust belief and behavior intention in virtual communities," Behaviour & Information Technology , 27(2), 115-125. (SSCI ).
97Chen, Y.-H., Wu, J.-J. and Chung, Y.-S (2008), "Cultural impact on trust: a comparison of virtual communities in China, Hong Kong, and Taiwan," Journal of Global Information Technology Management , 11(1), 28-48. (SSCI ).
95吳志正、張雍昇、徐承鍇 (2006), 旅遊電子商務網站中信任、互動、心流及使用行為意願之關聯性的探討, 輔仁管理評論 , 13(2), 161-194。
95Chien, S. and Wu, J.-J (2006), "A study on pre-announcements of new products andproduct withdrawn," International Journal of Service Technology Management , 7(2), 174-184. (EI ).
95Chien, S. and Wu, J.-J (2006), "The influence of intra-organizational trust and interaction on marketing capability and performance," Asia Pacific Management Review , 11(2), 405-413. (TSSCI ).
95Wu, J.-J. and Chang, Y.-S (2006), "Effect of transaction trust on e-commerce relationships between travel agencies," Tourism Management , 27(6), 1253-1161. (SSCI ).
94Wu, J.-J. and Chang, Y.-S (2005), "Towards understanding members’ interactivity, trust, and flow in online travel community," Industrial Management and Data Systems IMDS , 105(7), 937-954. (SCI ).
93吳志正 (2004), 權力情境與權力結構對企業決策之影響—不同方法之實證, 中山管理評論 , 12(1), 9-36。 (TSSCI )。
93Wu, J.-J (2004), "The influence of market uncertainty and strategy typology on performance of on-line travel industry," Asia Pacific Management Review , 9(1), 137-58. (TSSCI ).
93Wu, J.-J (2004), "Marketing's influence and cross-functional interaction in e-commerce," International Journal of Service Technology Management , 5(3), 247-262. (EI ).
93Wu, J.-J (2004), "The influence of market orientation and strategy on travel industry performance: An empirical study of e-commerce in Taiwan," Tourism Management , 25, 357-265. (SSCI ).
93張淑昭、吳志正、李明興、郭秋君 (2004), 台商直接投資大陸當地化程度對當地績效的影響之研究─以中小企業為例, 產業管理學報 , 5,特刊, 531-559。
92吳志正、張淑昭、李啟誠、李海輝 (2003), 權力運作對組織承諾之影響研究, 中山管理評論 , 第11卷,第4期, 759-783。 (TSSCI )。
92吳志正 (2003), 集團經營特質及策略對績效影響之研究—網路商店之實證, 資訊管理學報 , 第10卷,第1期, 85-106。 (TSSCI )。
92邱正仁、吳志正、姚美惠 (2003), 台商投資大陸及東南亞的進入模式與經營績效之研究, 問題與研究 , 第42卷,第7期, 101-122。 (TSSCI )。
90邱正仁、吳志正、林怡盈 (2001), 台商大陸投資兩岸三地財務績效之實證研究, 中國大陸研究 , 第44卷,第9期, 41-55。 (TSSCI )。
90Chiou, J.-R., Wang, M.-L. and Wu, J.-J (2001), "Effects of capital utilization and industry difference on FDI performance: Taiwanese firms in mainland China, Singapore, Malaysia, and Thailand," Issues and Studies , 37(6), 59-76. (SSCI ).
89張淑昭、吳志正、林敬儒 (2000), 權力情境及權力結構對決策影響之研究—台灣上市公司的實證研究, 管理學報 , 第17卷,第3期, 389-413。 (TSSCI )。
85吳志正、吳萬益、張淑昭 (1996), 產品品質、成本、價格及促銷方式對市場佔有率與獲利率關係之研究:國內三大產業之實際研究, 中山管理評論 , 第4卷、第1期, 89-112。 (TSSCI )。
85張淑昭、吳志正 (1996), 企業應用權力模式之探討, 亞太管理評論(Asia Pacific Management Review) , 第1卷,第1期, 43-61。 (TSSCI 觀察名單 )。
85吳萬益、吳志正 (1996), 台美日企業在台灣及大陸企業經營環境及競爭策略之研究, 臺大管理論叢 , 第7卷,第1期, 49-84。 (TSSCI觀察名單 )。

*研討會論文:

年度研討會論文
110蕭聖文、吳志正,探討政府介入危機事件對信任修復影響社群成員之行為意圖,2021第十二屆前瞻管理學術與產業趨勢研討會
109陳月玫、吳志正,探討中年慢性病族群對服藥依順性之行為意圖,2020第十一屆前瞻管理學術與產業趨勢研討會
109吳志正、陳悅昕、林宥萱、谷冠萱、劉子綺,心旅遊打卡趣-心流理論的驗證,2020秋季國立臺北大學企業管理學系學術研討會
109吳志正、黃姿婷、林郁芯、粘家寶、陳冠任,網路新世貸:探討台灣P2P借貸的信任建立模式,2020全球營運管理理論與實務學術研討會
108Jyh Jeng Wu, Shu Hua Chien and Lin Po-Yu “Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms?” , 2019 2nd International Conference on Information Management and Management Sciences, August 23-25, 2019,Chengdu, China.(ACM Proceeding)
108Shu Hua Chien , Jyh Jeng Wu and Chen-Yun Chen “Trust and Satisfaction in online travel agencies”, International Conference on Education and Social Sciences February 12-15, 2019, Singapore.
108吳志正、林子維,醫美產品分享意願與幸福感之研究,2019前瞻管理學術與產業趨勢研討會
107Jyh-Jeng Wu and Shu-Hua Chien,Impulsive purchase, approach-avoidance effect, emotional
account influence in online-to-offline services,2018 IEEE 3rd International Conference on Communication and Information Systems (ICCIS 2018),新加坡,2018/12/28-2018/12/30
107Shu-Hua Chien, Jyh-Jeng Wu, and Chi-Hsiang Wen,Effect of Customization, Core Self-evaluation, Information Richness on Trust with Intelligent Agent as a Moderating Variable,New York International Business and Social Science Research Conference (NYIBSRC),New York,2018/7/13-2018/7/14
107吳志正、陳宣彤、黃妤婕、吳岱融、高振瑋(2018),2018第十五屆服務業管理暨創新研討會,2018年5月17日
107吳志正、郭上瑜、林京霈、陳柔安、鄭情方(2018),2018第十五屆服務業管理暨創新研討會,2018年5月17日。
106Jyh Jeng Wu, Shu Hua Chien, Yu-Peng Lee and Thoung-Han Lee, “Online community support for the marketing of cosmetic medicine”, 2017 International Conference on Software and e-Business (ICSEB 2017), December 28-30, 2017, Hong Kong. (ACM, EI).
106Jyh-Jeng Wu, Lein, Eric and Chen Yun Chen, “How Online Travel Agencies’ Quality and Trust Influence Consumer Satisfaction” , 8th Global Business and Finance Research Conference, 26 - 28 October 2017, Taipei, Taiwan. (Best Paper Award).
106Jyh-Jeng Wu、Shu-Hua Chien(2017),"Online-to-Offline: The Moderate Effect Brand Image",第23屆資訊管理暨實務研討會,苗栗,國立聯合大學,,2017.12.09
106Jyh-Jeng Wu, Shu-Hua Chien, Kang-Ping Liu and Chi-Hsiang Wen (2017), "The study of the Determinants of intention to purchase paid App," 6th International Conference on Economics Marketing and Management , Phuket Island, Thailand, January 23-25. ( ).
106Shu-Hua Chien, Jyh-Jeng Wu, and Chen Yun Chen (2017), "Investigating the Effects of Co-production and Image congruence on Trust, Impulsive purchase, and Recommendation Intention in Tourism Factory," 6th International Conference on Economics Marketing and Management , Phuket Island, Thailand, January 23-25. ( ).
105Jyh-Jeng Wu, Shu-Hua Chien, Chueh-Yi Lee, and Po-Yu Lin (2016), "Trust and Trust Transfer Between Online Sellers and Online Shopping Platforms," ICMBE & ICTTL2016 conference .
105Jyh-Jeng Wu, Shu-Hua Chien, Xin-Jiao Yang, and Kang-Ping Liu (2016), "The Relationship Between Smartphone Users’ Core Self-Evaluation and Intentions to Download Free Apps," ICMBE & ICTTL2016 conference .
105Lien, C. H., Jyh-Jeng Wu, Shu-Hua Chien, Chueh-Yi Lee (2016), "ANXIETY ATTACHMENT AND CO-CREATION IN ONLINE BUSINESS RELATIONSHIP: USING POWER DEPENDENCE AS THE MODERATING VARIABLE," THE TWELFTH INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT , Taiwan, November 17-18. ( ).
104吳志正、李玨儀 (2015), 網路賣家與網路購物平台間的信任和信任移轉, 2015前瞻管理學術與產業趨勢研討會 , 苗栗, 國立聯合大學, 2015年5月2日。
104吳志正、Che-Hui Lien,楊心喬 (2015), The study of the relationship between smartphone users’ core self-evaluations and free download intentions, 2015前瞻管理學術與產業趨勢研討會 , 國立聯合大學, 2015年5月2日。 ( )。
104吳志正、江仲凱、鄭以祥、蔣正維、劉芹芳 (2015), ○2○的關鍵-品牌之行銷密碼, 2015年跨校聯合學術研討會 , 2015年5月29日。 ( )。
104吳志正、紀文晴、吳欣蕙、陳鴻異、侯咨羽 (2015), 行動Let’s購:核心自我評價對於行動購物信任與知覺風險和O2O意願關係, 2015國立臺北科技大學經營管理研討會 , 2015年6月12日。(論文獲選為『優秀論文』)。 ( )。
103Chen, Ying-Hueih, Wu, Jyh-Jeng, Chien, Shu-Hua, Shiah, Yui-Chuin (2014), "Exploring the factors of inter-organizational knowledge sharing," ICIEMT 2014, July 18-19, Oslo, Norway. , ( ).
103Jyh-Jeng Wu, Shu-Hua Chien, Bat-Erdene. Ayanga, Chueh-Yi Lee, (2014), "Customer’s trust and believing attitudes in Mongolian construction industry," Hong Kong International Conference on Education, Psychology and Society , Hong Kong, Hong Kong International Conference on Education, Psychology and Society, 12,29-12,31. ( ).
103Jyh-Jeng Wu, Shu-Hua Chien, Khash-Orgil Gansukh, Xin-Jiao Yang, (2014), "The Relationship between Co-design and Trust of Consumers," Hong Kong International Conference on Education, Psychology and Society, , Hong Kong., Hong Kong International Conference on Education, Psychology and Society,, 12,29-12,31. ( ).
103吳志正、廖惠玲、李宜倫、黃貞蓉、梁祐慈 (2014), 信任遊戲在實驗設計中應用之研究, 2014前瞻管理學術與產業趨勢研討會 , 苗栗, 國立聯合大學, 2014年5月10日。 ( )。
103吳志正、趙晉潁、蕭詩涵、黃珮玲、黃渝庭、丁奕翔 (2014), 認知風險對顧客認知利益的影響:網路購物之實證, 2014前瞻管理學術與產業趨勢研討會 , 苗栗, 國立聯合大學, 2014年5月10日。 ( )。
102吳志正、王中奕、張棋富、黃泓睿、楊尚偉 (2013), 家庭醫學科轉診病患之信任移轉探討, 2013前瞻管理學術與產業趨勢研討會 , 國立聯合大學, ( )。
102吳志正、邱晟桓、陳蓉蓉、林培武、李宗翰 (2013), 既期待又怕受傷害:醫美網站的社群支持效應, 2013前瞻管理學術與產業趨勢研討會 , 國立聯合大學, ( )。
102Jyh-Jeng Wu, Shu-Hua Chien, Ying-Hueih Chen and Wei-Kuang Wu, (2013), "Multichannel trust transfer and repair," 17th Pacific Asia Conference on Information Systems (PACIS 2013), , Jeju, Korea,, eju, Korea, 2013, 18-22 June., 2013, 18-22 June..
102Ying-Hueih Chen , Jyh-Jeng Wu, Irene R. R. Lu , and Shu-Hua Chien, (2013), "Exploring Impact Of E-Marketplace Reputation And Reference Group On Trust Of E-Marketplace," 17th Pacific Asia Conference on Information Systems (PACIS 2013), , eju, Korea, 2013, 18-22 June., ( ).
101楊智祺、陳建名、陳冠吏、胡振飛、吳志正 (2012), 品牌社群與信任修復之關係, 第四屆管理創新與行銷專案研討會 , 國立高雄應用科技大學企管系, 2012年6月15日。 ( )。
101李方渝、沈慧瑜、許妤徽、洪國亮、吳志正 (2012), 情緒對信任修復的影響-以實驗設計為驗證方法, 第四屆管理創新與行銷專案研討會 , 國立高雄應用科技大學企管系, ( )。
101Jyh-Jeng Wu, Shu-Hua Chien, Ying-Hueih Chen and Wan-Ru Lin (2012), "Is there trust transfer and repair in multi-channel? An empirical study of telecom service and mobile manufacturer in Taiwan," 2012 IIE Asian Conference , Singapore, ( ).
101Shu-Hua Chien, Ying-Hueih Chen, Jyh-Jeng Wu, and, Chang-Jhan Wang (2012), "The relationship among trust repair, customer participation, positive emotion, and post-trust," 2012 IIE Asian Conference , Singapore, ( ).
101吳志正 (2012), 信任移轉與修復的整合性研究—多方法的實證, 管理二學門專題研究計畫成果發表會 , 中央大學, 國科會, 2012/09/14。
100Jyh-Jeng Wu, Shu-Hua Chien, Ying-Hueih Chen and Hsin-Tzu Chang (2011), "The Role of Positive Emotion in Trust Repair," 2011 International Conference on Strategy Management and Research (ICSMR 2011), Hong Kong, July 2-3, 2011. , Hong Kong, 2-3 July. ( ).
100Jyh-Jeng Wu, Shu-Hua Chien, Ying-Hueih Chen and Wan-Ru Lin (2011), "“The inference of stickiness to trust repair in virtual community”," 2011 International Conference on Strategy Management and Research (ICSMR 2011), Hong Kong, July 2-3, 2011. , ( ).
100Ying-Hueih Chen, Jyh-Jeng Wu, (2011), "“Factors influencing inter-organizational information integration in networked environment”," the 4th International Conference on Ubi-media Computing (U-Media 2011), Sao Paulo, Brazil, July 3-4, 2011. , ( ).
99吳志正、伍麗華、梁琬菁、歐惠婷、溫佳蓉、郭玟伶 (2010), 探討信任移轉:初始信任、知覺風險、交易成本對信任之影響, 2010前瞻管理學術與產業趨勢研討會 , 國立聯合大學,5月1日, ( )。
99Wu, J.-J. and Chien, S (2010), "The effects of participant motive, system integration, and value-added services on e-procurement," The 40th International Conference on Computers and Industrial Engineering (CIE40) , Awaji Island, Japan, July 26-28, ( ).
98Liao, P.-Y. and Wu, J.-J (2009), "Linking proactive personality to employees work outcomes: The mediating role of organization-based self-esteem," 2009 International Conference on Human Resource Development , October, Taipei, Taiwan, R.O.C,
98Chen, Y.-H., Chien, S.-H., Wu, J.-J (2009), "Investigating factors influencing the use of e-government service," 15th Americas Conference on Information Systems , Auguest 6th-9th, San Francisco, U.S.A,
97Chien, S., Wu, J.-J., and Lai, H (2008), "Market orientation and strategies in e-commerce companies," INDIN 08-IEEE, International Annual Conference , 1232-1237, July, Daejeon, Korea, (EI ).
97Lai, H.-F., Wu, J.-J., and Wu, K.-Y (2008), "Integrating static structure and dynamic behavior to model e-negotiation," Proceedings of the 2008 IEEE International Conference on Management of Innovation & Technology (ICMIT), September , 658-663, Bangkok, Thailand, (EI ).
97Lien, C.-H. and Wu, J.-J (2008), "An empirical study of sellers information manipulation in the online auction market," 2008 IEEE Asia-Pacific Services Computing Conference , December, Yilan, Taiwan,
96Wu, J. and Wang,S (2007), "Can sellers create extra profit in information asymmetry environment in online market?," Academy of Management Annual Meeting, Philadelphia, August , Pennsylvania. U.S.A,
96Chien, S and Wu, J (2007), "E-procurement value on supply chain performance," Eighth Annual Global Information Technology Management Association (GITMA), June , Naples, Italy,
94吳志正、楊基昌、蘇維凱、王昇豐 (2005), 影響網路虛擬社群信任因素與行為意圖之研究, 2005台灣商管與資訊研討會 , 靜宜大學與台北大學合辦,2005年9月,
94吳志正 (2005), 電子採購價值對企業供應鏈績效之影響, 國科會93年度管理二學門專題研究計畫成果發表會 , 國科會與台大合辦,11月,
93 Khan, H.-A., Wu, J.-J., and Kang, C.-C (2004), "Foreign direct investment and performance of MNCs: Taiwanese firm's in people's republic China and southeast Asia," Academy of International Business US SouthWest (AIBSW) , Orlando, U.S.A., March,
93 吳志正、張雍昇、王怡婷 (2004), 電子商務中信任及互動對使用意願的驗證-以心流為中介變數, 2004年電子商務與數位學術研討會 , 台灣電子商務協會主辦,4月,
93 吳志正、謝文喜、陳彥瑋、卜唯平、郭文楷 (2004), 唐先生的花瓶—拍賣網站信任機制之建立, 第七屆企業經營個案研討會 , 國立成功大學主辦,5月,
93 Wu, J.-J (2004), "Taiwanese foreign direct investment in China: Performances and impacts," Western Economic Association International 79th Annual Conference , Vancouver, Canada, July,
93 Wu, J.-J., and Cheng, W (2004), "The effect of transaction trust on the relationship between travel agencies in e-commerce," 知識經濟與全球化管理國際研討會 , 南台科技大學,10月,
93 吳志正 (2004), 新產品之宣告與撤銷—關係行銷觀點之實證, 國科會92年度管理二學門專題研究計畫成果發表會 , 國科會與成大合辦,11月,
92吳志正 (2003), 電子市集建置者及參與者之動機、能力及市場導向對績效影響之研究, 國科會91年度管理二學門專題研究計畫成果發表會 , 國科會與交大合辦,11月,
92Wu, J.-J (2003), "The influence of trust and interaction to the marketing capability and performance - an empirical study of information service industry," ACME 2003 International Conference, Seattle , U. S. A. August,
92Wu, J.-J (2003), "The influence of market orientation and strategy to business performance in e-commerce—an empirical study of Taiwan," Hawaii International Conference on Business—The Third Annual Conference , Hawaii University, June. (國科會補助),

*專書:

年度專書
86 吳志正(1997),「策略性決策過程中政治行為之研究--部門整體運作模式之探討」,國立成功大學企業,博士論文。
82吳志正(1993),「程式交易之策略研究與影響--以投資組合保險之模擬為例」,國立成功大學,碩士論文。

*科技部計劃*:

擔任
職務
計畫名稱執行期間委託單位參與人員
主持人鑲嵌關係、依附關係在信任的整合研究(1/2)105/08/01~106/07/31科技部計劃
主持人服務品質與信任之關係:信任移轉的整合研究II104/07/01~105/08/01科技部計劃
主持人服務品質與信任之關係:信任移轉的整合研究103/08/01~104/07/31科技部計劃
主持人不同通路間信任移轉及信任修復之整合研究 (2/2)102/08/01~103/07/31科技部計劃
主持人不同通路間信任移轉及信任修復之整合研究 (1/2)101/08/01~102/07/31科技部計劃
主持人信任移轉與修復的整合性研究—多方法的實證 (2/2)100/08/01~101/07/31科技部計劃
主持人信任移轉與修復的整合性研究—多方法的實證99/08/01~100/07/31科技部計劃
主持人社會交易理論與雙面性訴求對消費者購買意願之影響 NSC 88-2416-H-126-00187/08/01~88/07/31科技部計劃
主持人旅遊電子商務對旅遊業行銷部門影響之研究(I) NSC 89-2745-P-126-00389/12/01~90/12/31科技部計劃
主持人旅遊電子商務對旅遊業行銷部門影響之研究(II) NSC 90-2745-P-126-00390/12/01~91/12/31科技部計劃
主持人旅遊電子商務對旅遊業行銷部門影響之研究(III) NSC 91-2745-P-126-00391/12/01~92/12/31科技部計劃
主持人電子市集建置者及參與者動機、能力及市場導向對績效影響之研究 NSC 91-2416-H-126-00291/07/01~92/08/31科技部計劃
主持人新產品之宣告與撤銷—關係行銷觀點之實證 NSC 92-2416-H-126-00192/07/01~93/08/31科技部計劃
主持人電子採購價值對企業供應鏈績效之影響 NSC 93-2416-H-126-004-93/07/01~94/08/31科技部計劃
主持人網路社群的信任與績效研究--定性與定量分析研究(I) NSC 94-2416-H-126-001-94/07/01~95/08/31科技部計劃
主持人網路社群的信任與績效研究--定性與定量分析研究(II) NSC 95-2416-H-126-001-95/07/01~96/08/31科技部計劃
主持人社會鑲嵌理論運用於電子商務之整合性研究 (II) NSC 97-2410-H-239-005-MY298/08/01~99/07/31科技部計劃
主持人社會鑲嵌理論運用於電子商務之整合性研究 (I) NSC 97-2410-H-239-005-MY297/08/01~98/07/31科技部計劃
主持人 虛擬社群中信任與行為之整合性研究成果報告 NSC 96-2416-H-239-006-96/08/01~97/07/31科技部計劃

*科技部大專生研究計畫:

擔任職務計畫名稱執行期間委託單位參與人員
指導老師疫起趣旅遊:第三方信任修復之實證110/07/01~111/02/28科技部大專生研究計畫劉馨嬨
指導老師心旅遊打卡趣-心流理論的驗證109/07/01~110/02/28科技部大專生研究計畫陳悅昕
指導老師誰來支持我變美:醫美的實驗設計驗證107/07/01~108/02/28科技部大專生研究計畫林京霈
指導老師從免費下載到付費意圖之路105/07/01~106/02/28科技部大專生研究計畫張家豪
指導老師行動Let's購:核心自我評價對於行動購物經驗與知覺風險和O2O意願關係104/07/01~105/02/28科技部大專生研究計畫紀文晴
指導老師Trust more,gain (game) more-社群遊戲下的互惠關係 103/07/01~104/02/28科技部大專生研究計畫梁祐慈
指導老師顧客參與、正向情緒與信任修復之關係100/07/01~101/07/31科技部大專生研究計畫林欣垣
指導老師信任修復之實證99/07/01~100/08/01科技部大專生研究計畫楊鈞汝

*產學合作計畫:

計畫名稱計畫內容聯絡資訊執行時間委託單位
創新技術開發「山珍海味」天然礦泉水創新技術開發「山珍海味」天然礦泉水主持人105/09/01~106/07/30泓發樂活氏水科技服務(股)公司
第2屆全國流通業模擬經營大賽 舉辦全國流通業模擬經營大賽主持人96/08/01~97/07/31廠商

*學生專題與論文指導:

學年度題目類型指導學生
109心旅遊打卡去—心流理論的驗證學士專題陳悅昕、林宥萱、谷冠萱、劉子綺
109網路新世貸:探討台灣P2P借貸的信任建立模式學士專題陳冠任、粘家寶、黃姿婷、林郁芯
108探討慢性病族群對服藥依順性之行為意圖碩士論文陳月玫
108理財機器人消費者信任的影響效果:客製化、核心自我評價與資訊超載之研究學士專題賴嘉翎、呂佩珊、劉憶樺、蕭聖文
108社會支持對信任的影響-以團購為例學士專題楊采蓉、謝涵穎、吳佳翰、羅浚瑋
107醫美產品分享意願與幸福感之研究碩士論文林子維
107誰來支持我變美:醫美的實驗設計驗證學士專題郭上瑜、鄭情方、林京霈、陳柔安
107How to choose:代購社群論壇之信任移轉學士專題陳宣彤、黃妤婕、吳岱融、高振瑋
106情緒支持、資訊支持,互惠原則對醫美社群信任之影響:以核心自我評價為干擾變數碩士論文李昱芃
106新產品進入群眾募資平台的可行性-海洋深層水為例學士專題陳怡君、張瀞文、黃佳淳、王堯
106信任與投資行為關係之探討:實驗設計方法學士專題陳柏中、鄭瑞陽、古贊、吳承育
105線上旅遊代理品質及信任影響滿意度之研究碩士論文陳貞云
105探討線上串流對不同國家消費者的購買意願之影響碩士論文林伯禹
105網路投保壽險信任之研究-以智慧代理人為干擾變數碩士論文溫季湘
105從免費下載到付費意圖之路學士專題張家豪、賴彥銨、李品甄、翁鈺惠
105亞洲華人文化差異、廣告訴求與產品涉入度對於微電影廣告績效影響之探討學士專題黃嘉敏、劉鎮銨、曾家誼、裴金鳳
105探討程式開發商以免費代幣為誘因對用戶下載程式意願之影響-以LINE為例學士專題羅慶浩、陳玟臻、康瑤倫、陳瑋德
104行動Let's 購:核心自我評價對於行動購物信任與知覺風險和O2O意願關係學士專題侯咨羽、紀文晴、吳欣蕙、陳鴻異
104O2O的關鍵-品牌之行銷密碼學士專題江仲凱、鄭以祥、蔣政維、劉芹芳
102醫療產業間信任移轉之研究學士專題王常展
101通路間信任移轉與修復-以智慧型手機通路為例碩士論文林宛儒
100信任修復之實證研究-以正向情緒為中介變項碩士論文張心慈
98消費者初始信任、知覺風險、交易成本對信任之影響學士專題郭玟伶、溫佳蓉、歐惠婷、梁琬菁、伍麗華
98電子市集中信任對使用意願的驗證研究 (98年)碩士論文徐至言
97家庭生活與組織公民行為之關連性研究-以高科技業為例學士專題蔡燕青、杜奇翰、徐凡茵、范庭珍
97家庭生活、同事關係、休閒健康對組織公民行為的影響學士專題張心慈、黃暐鈞、吳曉思、滕炯和
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